Luna's Rally for Rivers’ Experience
Meghna ‘Phoenix’ Ghatak
Rally
for Rivers is an ongoing, nationwide awareness campaign addressing the
depleting conditions of our rivers by Isha Foundation. Isha Foundation is a nonprofit,
spiritual organization, founded in 1992 by Sadhguru Jaggi Vasudev in
Coimbatore, India. Run entirely by full time and part time volunteers from across
the world, the organization kick started this campaign in September 3rd
2017 with massive one month long awareness drive to get six Indian states to
sign Memorandums of Understanding (MoU). On October 3rd, 2017, Sadhguru
presented a river revitalization draft proposal to Shri Narendra Modi which is
now being studied by Niti Ayog and the Ministry of Water Resources.
Hence
during the month of September that year, supporters of Isha Foundation did
their bit in constituting the amendment in their respective cities. People were
given t shirts with the campaign’s logo on it and asked to give missed calls on
a particular number to garner more support. To bring forth some innovativeness,
I involved my yellow Labrador pup, Luna to the awareness drives by not just
donning the shirt myself but also on her. Luna enjoyed long walks so I put on
her lease over the t shirt and took her to the walkathon organized by the
supporters. Needless to say, she got a lot of media attention. Here are a few glimpses
of her ardent support to save the life lines of India – the rivers.
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Walking towards the Walkathon |
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Luna and me being interviewed |
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We got featured! |
Amazing and realistic write ups..k one can correlate with experiences.. keep up good work meghna..
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ReplyDeleteIts a really nice effort and platform to share the experiences for dog lover...good work sister!!
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