Luna's Rally for Rivers' Experience

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Luna's Rally for Rivers’ Experience

Meghna ‘Phoenix’ Ghatak


Rally for Rivers is an ongoing, nationwide awareness campaign addressing the depleting conditions of our rivers by Isha Foundation. Isha Foundation is a nonprofit, spiritual organization, founded in 1992 by Sadhguru Jaggi Vasudev in Coimbatore, India. Run entirely by full time and part time volunteers from across the world, the organization kick started this campaign in September 3rd 2017 with massive one month long awareness drive to get six Indian states to sign Memorandums of Understanding (MoU). On October 3rd, 2017, Sadhguru presented a river revitalization draft proposal to Shri Narendra Modi which is now being studied by Niti Ayog and the Ministry of Water Resources.
Hence during the month of September that year, supporters of Isha Foundation did their bit in constituting the amendment in their respective cities. People were given t shirts with the campaign’s logo on it and asked to give missed calls on a particular number to garner more support. To bring forth some innovativeness, I involved my yellow Labrador pup, Luna to the awareness drives by not just donning the shirt myself but also on her. Luna enjoyed long walks so I put on her lease over the t shirt and took her to the walkathon organized by the supporters. Needless to say, she got a lot of media attention. Here are a few glimpses of her ardent support to save the life lines of India – the rivers.
Walking towards the Walkathon

Luna and me being interviewed


We got featured!


Comments

  1. sparshdAugust 4, 2019 at 8:33 PM

    Amazing and realistic write ups..k one can correlate with experiences.. keep up good work meghna..

    ReplyDelete
  2. UnknownAugust 4, 2019 at 8:49 PM

    👍👍👍👍👍👍👌👌👌👌👌👌

    ReplyDelete
  3. UnknownAugust 15, 2019 at 11:38 AM

    Its a really nice effort and platform to share the experiences for dog lover...good work sister!!

    ReplyDelete

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